What other tools do you need in market research software?
If you are new to handling surveys, you will quickly find that there are many other tools you will need to build professional surveys. Here is an example of some of the tools QPSMR has that you are likely to need.
Filters – you will want to apply filters to certain questions or sections of your questionnaire as it will not be appropriate for everyone to answer every question
Randomisation – Respondents are often biased towards the first answer on a list of possible answers. Where possible, it often makes sense to randomise the order of responses, particularly when there is a long list. Similarly, you sometimes want to randomise the order of questions, particularly if you are collection information about several products, for example.
Quota sampling and screening – You often want to control the number of respondents with demographics or specific characteristics that complete your surveys. Further, you may want to screen out certain potential participants – for example, those who do not use a product regularly.